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Maxwell House is introducing its first new product in nearly a decade—and it’ll definitely delight iced coffee fans.
The coffee brand under Kraft Heinz has unveiled its Iced Latte with Foam, described as being made with a cold-stirred foam technology that “provides a thick, creamy, and flavorful coffee all without the use of a café’s specialized equipment.”
The Iced Latte with Foam is now available in three flavors: Vanilla, Hazelnut, and Caramel. The steps to make it are very simple, as you only need to pour the pouch into a glass of iced water and mix it.
Per the announcement, only seven percent of coffee consumed at home is iced, “due to difficulty in recreating a café-style iced latte.” But now that’ll be made easy.
“As iced beverages continue to rise in coffee shops, this opens a huge opportunity to continue the growth of cold in the coffee aisle at grocery stores,” said Sweta Kannan, Director of Marketing and Coffee Innovation at Kraft Heinz.
Her statement continued, “Our never-before-seen cold-stirred foam technology will allow coffee lovers to save the time and money of going to a coffee shop, and instead inspire them to unleash their inner barista by providing an easy-to-make café style experience with every sip in three simple steps.”
With the introduction of the Iced Latte with Foam, Maxwell House hopes to give iced coffee lovers a more convenient option, that makes taking iced coffee on the go easier. As a bonus, you’d be saving money by not having to go to a coffee shop every day to purchase one.
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